# For users

In ONIVERSE, artificial intelligence (AI) is at the forefront of the next generation of cloud-native experiences, which promise organic growth similar to that of social networks thanks to its inherent network effects. Traditional experiences often struggle with the 'cold start' problem - in their early stages, they lack the players to create positive momentum, leading to new user attrition. However, future cloud-native experiences break down these initial barriers with cross-platform accessibility and the ease of joining gaming sessions with friends without tedious downloads, patches or endless installation waits.

### <mark style="color:orange;">**Active spectators: a new form of participation**</mark>

With ONIVERSE, spectators can interact in real time with the game stream, similar to an interactive streaming broadcast: they can choose the precise point to enter the action or to watch as strategic spectators. They could spot enemies in advance or deploy useful in-game abilities such as donated power-ups. Collectively, these advanced cloud-based features accelerate the network effects typical of multiplayer games and could allow ONIVERSE to grow virally, recruiting players through user-led propagation.

### <mark style="color:orange;">**AI for viral expansion**</mark>

ONIVERSE eliminates difficulties such as opaque matchmaking rules and server restrictions. Thanks to deep links, a new player can be immediately transported alongside friends in an ongoing game session. These links can be customised for varied introductory experiences tailored to specific groups, making current lobbying and matchmaking systems obsolete.

### <mark style="color:orange;">**AI and Real-Time Content Generation**</mark>

The cloud-native nature of ONIVERSE offers the ability to track almost every aspect of the user journey, feeding data warehouses ready to drive AI and machine learning. Dynamic, fully interactive characters and environments could be generated in real time by AI, supporting immersive storytelling methods that adapt in real time to player choices. Imagine a world that mutates and evolves according to your decisions, thanks to procedurally generated worlds that offer an endless playground.

We're just scratching the surface of the potential benefits of the cloud-native paradigm for the Metaverse. Just as SaaS pioneers such as Salesforce or Gmail could not have predicted the innovation that has spawned modern cloud ecosystems like Amazon's Alexa or Tesla's Autopilot, we are only at the beginning of the era of the cloud-native paradigm for the Metaverse. ONIVERSE is at the forefront, ready to deploy an expansive universe of possibilities, powered by innovative AI and robust cloud infrastructure, where each user shapes and lives their own epic adventure within a metaverse.


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